Monday, March 24, 2008

Workin' Girl

(Storia EVERYDAY Sherbet Color Group)

One of my goals for the spring is to get a Wholesale Catalog together to send to small boutique stores who are interested in selling my Banners, Crowns and Candles. I have had some interest in expanding my business this way for awhile, and over the winter even had a few sweet gals with shops of their own, contact me about my wholesale prices etc. A couple of have even been sweet enough to share tips themselves on what they look for from wholesalers and what types of info are helpful etc.

(Storia EVERYDAY Circus Color Group)

This week I have begun in earnest to tackle this project, and besides all the list I am making on my pink legal pads, I have also begun taking pictures of the 13 "color groups" that the banners & crowns come in (that includes the Everyday Groups and the Holiday Groups.)


(Storia EVERYDAY Ocean Color Group)

I think this will be the easiest way to show potential buyers all the options, because each color grouping could be applied to almost any banner in the Storia HOME collection...

(Storia EVERYDAY Vintage Color Group)

I am hoping to have this project completed by the first of May and I would love any feedback that any of you Wholesalers or Shopkeepers out there have... What has worked for you in your wholesale packets? What lessons have you learned about wholesaling? Retailers, what are you looking for most from a wholesaler? What is the standard delivery time from order to receiving? If you could give me one piece of advice what would it be?

(Storia EVERYDAY Romantic Color Group)

I really would love to hear from anyone who has thoughts on this - it is going to be a learning process I am sure, but I am excited to give it a shot, and see where it takes me!

4 comments:

  1. great idea! i love all the colors. miss all the girls already lol:)
    ps i cant wait to show you the pictures of the boys OMGoodness!

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  2. Mmmm... vintage color group. I love them all though. Wish I could be of more help.

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  3. Great paper groupings. Love the map thrown in the primary color grouping.
    Sarah
    http://vintagelily.typepad.com/

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  4. I'm working on the exact same project for my greeting cards! Funny how we always seem to be on the same path, isn't it? The advice I've received is to have a catalog page & then a separate price list-that way you can change prices easily. I'm putting all my goodies-a price list, catalog page, cover page & a sample card into a nice folder with a sticker on the front. I want to stand out, so I want the package to be as special as my products & give the retailers an idea of my attention to detail. Ok-that was a book-sorry! Email me if you want to brainstorm!

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ok, really. tell me the truth... do these comments make me look fat?

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